The Healthy Parks Project kicks off Earth Day with a premiere $200,000 commitment to the Oakland Parks and Recreation Foundation; more cities to follow
OAKLAND, CA., April 21, 2022 /PRNewswire/ — The Clorox Company (NYSE: CLX) today announced the launch of a new initiative to advance environmental justice through investments in community parks to help provide better access to green spaces in underserved communities. The Healthy Parks Project aligns the company’s goal of promoting the well-being and fulfillment of people every day with its commitment to diversity, equity and inclusion. In the first year of the project, Clorox will support park agencies, with grants totaling more than $300,000where it has large employee bases – from Oakland, California – for the benefit of the health of local communities.
“The critical issue of environmental justice connects our ESG commitments for healthy lives, a clean world and thriving communities,” said Chief People & Corporate Affairs Officer Kirsten Marriner. “Communities thrive when people have access to green spaces, but many neighborhoods have historically lacked access to this essential resource. We want everyone to have equal access to beautiful, healthy parks.”
To kick off the Healthy Parks Project, Clorox donates $200,000 to the Oakland Parks and Recreation Foundation in his hometown to support park improvements in West Oakland, a neighborhood disproportionately affected by poor health outcomes, according to the Bay Area Air Quality Management District and the West Oakland Environmental Indicators Project. The donation will particularly support DeFremery Historic Park, with specific projects identified through engagement with the local community and consultation with the City of Oakland. Clorox will donate another $100,000 this year at additional locations close to his facilities and teammates.
To amplify the impact of the partnership, Clorox teammates will be able to personally support the initiative through volunteer events and online environmental justice training. And the Clorox teammates in the United States and Canada will also receive $25 everyone to donate to an environmental justice nonprofit organization of their choice through the company’s employee giving program.
This environmental justice initiative is an illustration of the company’s focus on the interdependence of environmental and social sustainability and multi-stakeholder value creation.
The positive impact of parks
Nearly 100 million people in the United States, including 28 million children, do not have access to a park within a 10-minute walk of their home, and in Oakland residents of low-income neighborhoods alone have access to 78% less park space compared to high-income neighborhoods(1). Research suggests that urban built environments, including parks and other green spaces, may shape opportunities for physical activity, affecting the development of obesity and other health conditions, and that parks were more likely to encourage physical activity if they were perceived as aesthetic.(2). Through the Healthy Parks Project, Clorox is committed to improving park spaces so people can feel safe and thrive in local parks that are accessible to them.
“We salute Clorox’s commitment to advancing environmental justice through the Healthy Parks Project and welcome this significant investment in West Oakland parks and people,” said the executive director of the Oakland Parks and Recreation Foundation Terra Cole Brown. “This new partnership shows how businesses, communities and government stakeholders can work together to improve access to and use of the park city-wide.”
Supporting thriving communities
Clorox and its portfolio of brands have a long-standing tradition of giving back through nonprofit partnerships and community engagement, including supporting Oakland, where he has his headquarters and all the communities where he has teammates. Nationally and internationally, the company has partnerships with the American Red Cross, Direct Relief, Americares and other organizations with a focus on disadvantaged communities. Additionally, The Healthy Parks Project is an extension of The Clorox Company Foundation’s focus on health security, racial justice, and the belief that health and wellness are a basic human right.
About the Clorox Company
The Clorox Company (NYSE: CLX) is a leading multinational manufacturer and marketer of consumer and professional products with approximately 9,000 employees worldwide and fiscal year 2021 sales of $7.3 billion. Clorox markets some of the most trusted and recognized consumer brands, including its namesake bleach and cleaning products; Pine-Sol® cleaners; Liquid-Plumr® Unblockers; Poett® home care products; Fresh Step® Cat Litter; Glad® bags and wraps; Kingsford® grill products; Hidden Valley® dressings and sauces; Brita® water filtration products; Burt’s Bees® natural personal care products; and RenewLife®, Rainbow Light®, Natural Vitality CALM™ and NeoCell® vitamins, minerals and supplements. The company also markets advanced products and technologies for professional customers, including those sold under the CloroxPro™ and Clorox Healthcare® brands. More than 80% of the company’s sales are generated by brands that hold the #1 or #2 market share positions in their categories.
Clorox is a signatory to the United Nations Global Compact and the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment. The company has been widely recognized for its corporate responsibility efforts, appearing on Barron’s 2021 list of 100 Most Sustainable Companies, Bloomberg Gender Equality Index 2021, Corporate Equality Index 2021 of the human rights campaign and the 2021 Parity.org List of the best places where women can progress, among others. To support its communities, The Clorox Company brands and its foundation have contributed approximately $20 million in combined cash grants, product donations and cause marketing in fiscal year 2021. For more information, visit TheCloroxCompany.com and follow the company on Twitter at @CloroxCo.
About the Clorox Corporate Foundation
Founded in 1980, the Clorox Company Foundation’s mission is to foster healthy, inclusive communities so people can feel good and thrive. Since its inception, the foundation has awarded cash grants totaling nearly $130 million to non-profit organizations.
About the Oakland Parks and Recreation Foundation
The Oakland Parks and Recreation Foundation (OPRF) is a trusted facilitator and convening partner that enables policy development, investment, and community ownership of parks. Led by a skilled staff and Board of Directors, OPRF draws on 40 years of experience building public-private partnerships with local government, community organizations and financial sponsors to increase equitable access to parks and recreational opportunities for Oakland residents. For more information, visit www.oaklandparks.org.
SOURCE The Clorox Company